Brioni is known as a clothing brand for men specialized in tailor-made suits. Founded in Rome by the visionary duo Nazareno Fonticoli, a master tailor, and his business partner Gaetano Savini, Brioni quickly built a reputation as the sartorial destination for the discerning Roman gentleman. The collaboration between Fonticoli and Savini was a marriage of technical skills and creative entrepreneurship that would define Brioni's heritage and continue to drive the brand today.

Brioni now also has its perfume line for men.